Square changes name to Block The parent company that owns Square, Tidal, and Cash App are rebranding to be called Block. Is this another play at the Metaverse that we’ve seen other companies like Facebook do? One thing I found interested about their Media Kit is that their primary logo is animated. They even go as far as to say, “By downloading these assets, you agree to use the animated logo instead of the static logo whenever possible.” In a world of MOTION that I’ve been preaching. I LOVE how bold this change is! View the Website.